The Ultimate 2024 Super Bowl Handbook: Team Insights, Ticket Details, Taylor Swift Highlights, and Beyond

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The United States is gearing up for a 2020 rematch in 2024, but this time, it’s not about Joe Biden versus Donald Trump. Instead, the spotlight is on the Kansas City Chiefs and the San Francisco 49ers, set to face off again in the NFL’s championship match. 

The two football teams have secured their spots in Super Bowl LVIII in Las Vegas on Feb. 11, triumphing in their respective conference title games on Sunday.

The Chiefs, currently holding the title of reigning Super Bowl champions and victors in the showdown against the 49ers four years ago, are under the dynamic leadership of star quarterback Patrick Mahomes and tight end Travis Kelce. 

Kelce, who has been making waves both on the field and in the media, has captured attention with his remarkable performances and his high-profile relationship with singer and TIME Person of the Year, Taylor Swift.

On the other side, the 49ers are led by the controversial quarterback Brock Purdy, who has faced widespread criticism for alleged mediocrity. However, Purdy has consistently defied skeptics with impressive statistics and clutch comebacks. 

The team also boasts running back Christian McCaffrey, whose outstanding season has seen him break both franchise and NFL records.

As both teams and their standout players aim to etch their names in the history books during the final showdown of the 2023-2024 football season, the NFL itself is eyeing another record-breaking moment. 

Last year’s Super Bowl marked the most-watched U.S. telecast ever, and with an increase in viewership this year, there’s anticipation that this game might surpass that record as well.

Here’s everything you need to know.

When and where is the 2024 Super Bowl?

Scheduled for Sunday, Feb. 11, at 6:30 p.m. Eastern Time, Super Bowl LVIII will take place at Allegiant Stadium in Las Vegas. 

It marks a historic occasion as this will be the inaugural Super Bowl hosted at the stadium, which opened its doors in 2020 and serves as the regular home for the Las Vegas Raiders.

How can I watch the 2024 Super Bowl?

CBS will provide national broadcast coverage of the game, and viewers can catch the action through streaming services such as Paramount Plus or the NFL Network’s app or website.

Additionally, Nickelodeon has something special in store for children, featuring an exclusive production with hosts like SpongeBob SquarePants and Dora the Explorer. 

This tailored broadcast aims to provide a unique and engaging experience for younger audiences.

Are tickets still available to go to the Super Bowl?

To witness the match live, official tickets and hospitality packages can be secured through On Location. Additionally, resale platforms like TicketMaster, Vivid Seats, Seat Geek, and Stubhub offer opportunities to purchase tickets, with current prices spanning from approximately $7,000 at the lower end to as high as $90,000.

What Super Bowl ads can we expect?

The Super Bowl is equally—if not more—celebrated for its commercials as it is for the on-field action. According to AdWeek, this year’s coveted advertising slots are almost completely sold out, and numerous companies have already offered sneak peeks of their star-studded commercials. 

Hellmann’s, the mayonnaise maker, has teased an ad featuring comedian and cat enthusiast Kate McKinnon. Beer brand Michelob Ultra has prominently featured soccer star and TIME Athlete of the Year Lionel Messi in its advertisement. 

Additionally, BetMGM has shared a full 60-second spot, humorously poking fun at seven-time Super Bowl champion Tom Brady, with actor Vince Vaughn declaring that the recently retired quarterback has “won too much” and should “let others have their turn.”

What are the Super Bowl betting odds?

Bookmakers have pegged the 49ers as the frontrunners to emerge victorious, initially setting the spread at approximately 2 points. However, it’s expected that this figure may undergo changes in the lead-up to the actual game day.

Who is performing the 2024 Super Bowl halftime show?

Last September, it was revealed that R&B sensation Usher would headline the Super Bowl halftime show, sponsored by Apple Music.

Expressing his excitement, the 45-year-old eight-time Grammy winner, who is gearing up to launch his ninth album, “Coming Home,” on Feb. 9, stated, “It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list. I can’t wait to bring the world a show unlike anything else they’ve seen from me before.”

While in previous years, celebrity guests have occasionally joined the main act, no official announcements have been made yet. A teaser trailer unveiled in January hinted at appearances by LeBron James, J Balvin, and BTS’ Jung Kook.

In September of last year, it was disclosed that the Super Bowl halftime show would be headlined by R&B sensation Usher, with sponsorship from Apple Music.

Expressing his enthusiasm, the 45-year-old, an eight-time Grammy winner who is set to release his ninth album, “Coming Home,” on Feb. 9, remarked, “It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list. I can’t wait to present the world with a show unlike anything they’ve seen from me before.”

While it has been a tradition for celebrity guests to occasionally join the main act in previous years, no official announcements have been made thus far. A teaser trailer released in January provided hints of appearances by LeBron James, J Balvin, and BTS’ Jung Kook.

Will Taylor Swift be at the Super Bowl?

Swift, a regular presence at her boyfriend Kelce’s games, celebrated the Chiefs’ victory against the Baltimore Ravens on Sunday, securing their spot in the Super Bowl. However, she has not confirmed her attendance at the event in Las Vegas on Feb. 11. 

The global pop star is slated for an Eras Tour concert in Tokyo on Feb. 10, and while social media users have speculated on the logistics, Swift has not officially disclosed whether she will make it back across the world in time for the Super Bowl.

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