The American Music Awards are likely to take an one-year sabbatical, Variety has actually found out.
Adhering to information revealing that the Billboard Songs Awards would certainly relocate the day to Nov. 19, 2023, normally a Sunday held for the AMAs, it would appear to leave parent firm Cock Clark Productions no option yet to bump the AMAs to 2024, when it can take the May slot previously held by Signboard.
Several resources claim that neither has safeguarded a broadcast partner and producer Prick Clark Productions, which is possessed by Penske Media Corp. (parent firm of Variety and Billboard) had to make the decision of which reveal to throw its weight behind. Because PMC possesses the magazine Signboard, insiders recommend that the reasoning was to promote its very own brand. Babble among music industry specialists is that the AMAs, which introduced in 1973, was withering.
The BBMAs have actually done somewhat better at preserving their rankings over the past few years, obtaining a 0.7 rating in both 2021 and 2022 and attracting approximately 2.8 million complete customers in 2021 and 2.6 million in 2022.
Of course, awards shows need to be licensed to broadcast — — and nowadays, sometimes streaming — — partners, or they do not get rankings in any way. So without a network definitively aligned to take on the AMAs next year — — or the BBMAs, this year, for that issue — — the actual impact of this shuffle will require a long time to materialize.
ABC declined to comment Friday.
( Jennifer Maas added to this report.)
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